Friday, November 04, 2005

More Fair Trade Coffee

As I posted earlier, I only recently discovered the whole notion of Fair Trade Coffee somewhat accidentally, by venturing to this site while perusing current del.icio.us links. Since I enjoy drinking coffee, I decided to learn more about this type of coffee... in particular, where could I get some, and would it be really expensive?

I started by visiting my local Trader Joe's... and was surprised that I could only find one package that was labeled Fair Trade. Other prominent labels included "organic" and "shade grown". I ended up buying some coffee (not the Fair Trade stuff) that I wasn't really satisfied with in the end...

Some time passed. I found myself visiting relatives in northern California, and remarked that I particularly liked the coffee that they drank on this particular occasion. They said they got it from the local Long's drug store... The coffee we drank was labeled "Brazilian Hazelnut" from Santa Cruz Coffee... (normally I don't like flavored coffees, but the Hazelnut was very subtle). I visited the Long's, hoping to buy some coffee to take home, and found the shelves almost entirely bare.

So, I found the website of Santa Cruz Coffee, and decided to order 4 pounds of it. It arrived nicely packed a few weeks ago. ALL of their coffees are labeled Fair Trade Organic! The stuff is really great - I can't recommend them highly enough. And visit their website. It's got an informative education section. So far, I've tried the Brazilian Hazelnut, the Nutcracker Cinnamon Hazelnut, the Santa Cruz Full City, the Bean of the Earth, and their Vanilla Viennese Decaf.

Ok: Why did I get flavored coffees if I said I didn't like flavored coffees? Because there's some confusion about which coffee is which on the website. At my relatives' house, I had tasted the "Brazilian Hazelnut", but there was no such coffee listed on the website... so, I tried ordering both of the hazelnut-like coffees. It turns out that the coffee described on the website as "Hazelnut" arrives labeled as "Brazilian Hazelnut"... so: that was the one I was looking for.

My least favorite is the Cinnamon Hazelnut. My favorite oscillates between the Brazilian Hazelnut and the Full City.

I seem to like mildly nutty-flavored coffees. Next, I'm going to look for a Chickoree flavored coffee from New Orleans...

2 Comments:

At 11/04/2005 11:06 AM, Blogger Siel said...

Surprised to hear you could only find one fair trade coffee at Trader Joe's! In the TJs in LA, there are at least four at this point. Some of them just have the label on the back though, so you have to flip them around to check. More here.

Also, I totally recommend Monkey & Son! All organic, all fair trade :) And if you take the Starbucks Challenge, you can win some -- Free :)

 
At 11/04/2005 1:20 PM, Blogger craig said...

Hi. Good to hear from you.

Frankly, I was surprised too that I only found one at my TJ's... in Chatsworth. They had the espresso that you mention on your blog.

I'll look into Monkey...

And, although I tend to veer away from Starbucks, I thought I might have some fun taking your challenge... I'll post/tag on del.icio.us when/if I found anything useful.

 

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